| Glory Days: When Horsepower and Passion Ruled Detroit Contributor(s): Zazarine, Paul (Author), Zazarrine, Paul (Joint Author), Wangers, Jim (With) |
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ISBN: 0837602084 ISBN-13: 9780837602080 Publisher: Bentley Publishers OUR PRICE: $62.96 Product Type: Paperback - Other Formats Published: April 2003 Annotation: In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: -- Why brand management for cars is not the same as for other "branded" products -- How to position a model for the best possible tie-in promotion -- and how not to -- What it takes to establish and evolve a brand image |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Transportation | Automotive - General - Business & Economics | Marketing - Industrial |
| Dewey: B |
| LCCN: 98028711 |
| Series: Pontiac |
| Physical Information: 0.9" H x 6.9" W x 10" (1.35 lbs) 348 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image |
