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All societies are shaped by arts, media, and other persuasive practices that can awe, captivate, enchant or otherwise seem to cast a spell on the audience. Likewise, scholarship itself often is driven by a sense of wonder and a willingness to be open to what lies beyond the obvious. This book broadens and deepens this perspective. Inspired by Stephen Tyler's view of ethnography as an art of evocation, international scholars from the fields of aesthetics, anthropology, and rhetoric explore the spellbinding power of elusive meanings as people experience them in daily life and while gazing at works of art, watching films or studying other cultures. The book is divided into three parts covering the evocative power of visual art, the immersion in ritual and performance, and the reading, writing, and interpretation of texts. Taken as a whole, the contributions to the book demonstrate how astonishment and evocation deserve an important place in the conceptual repertoire of the human sciences.

Markus Verne is Assistant Professor of anthropology at the University of Bayreuth, Germany. From 2010 to 2012, he was Marie Curie Experienced Researcher at the Department of Ethnomusicology, University of California Los Angeles, and the Department of Anthropology, University of Bayreuth. For his book on consumption and scarcity in a Sahelian village (Der Mangel an Mitteln, 2007) he received the "Research Sponsorship Award" of the Frobenius Society and the "Junior Scientists Award" of the Association of African Studies in Germany.

Ivo Strecker is Emeritus Professor of cultural anthropology at the Johannes Gutenberg University of Mainz. He did and still does research with the Hamar in southern Ethiopia and has published widely about them. His film Father of the Goats (1984) received the "Prix Nanook" at the Bilan in Paris, and his theoretical study The Social Practice of Symbolization (1988) was selected by Choice as one of the "outstanding academic books of the year." Together with Stephen Tyler and Robert Hariman he is editor of the Berghahn Books series Studies in Rhetoric and Culture.