Transforming Type: New Directions in Kinetic Typography Contributor(s): Brownie, Barbara (Author) |
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ISBN: 0857857673 ISBN-13: 9780857857675 Publisher: Bloomsbury Publishing PLC OUR PRICE: $158.40 Product Type: Hardcover - Other Formats Published: February 2015 |
Additional Information |
BISAC Categories: - Design | Graphic Arts - Typography - Art | History - Modern (late 19th Century To 1945) |
Dewey: 686.22 |
LCCN: 2014017386 |
Physical Information: 0.5" H x 7.6" W x 9.8" (1.05 lbs) 128 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found. |
Contributor Bio(s): Brownie, Barbara: - Barbara Brownie is a Lecturer in Visual Communication and the Online Co-Ordinator in the School of Creative Arts at the University of Hertfordshire. She has edited two collections of contemporary typographic work, 'Type Image', Gingko Press (2011) and, 'Type Object', Art Power (2013). She has published articles in 'The Journal of Media Practice' and 'Fusion' and contributed to 'Writing Design', edited by Grace Lees-Maffei, Berg 2011. |