| Housing for Niche Markets: Capitalizing on Changing Demographics Contributor(s): Gause, Jo Allen (Author) |
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ISBN: 0874209420 ISBN-13: 9780874209426 Publisher: Urban Land Institute OUR PRICE: $89.25 Product Type: Hardcover Published: January 2005 Annotation: Gain a competitive edge by identifying new market niches and designing and developing housing for them. This new book explains how changing demographics, lifestyles, and preferences are turning the old predictable housing models upside down, and what it takes to attract these new market segments. Case studies describe the success strategies that others have used to develop housing for particular income, age, and lifestyle niches. Illustrated in full color throughout. |
| Additional Information |
| BISAC Categories: - Architecture | Buildings - Residential - Business & Economics | Real Estate - General |
| Dewey: 333.338 |
| LCCN: 2005028468 |
| Physical Information: 0.74" H x 9.4" W x 10.82" (2.25 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more. |
