| When Sparks Fly: Igniting Creativity in Groups Contributor(s): Leonard-Barton, Dorothy (Author), Swap, Walter C. (Author) |
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ISBN: 0875848656 ISBN-13: 9780875848655 Publisher: Harvard Business Review Press OUR PRICE: $31.50 Product Type: Hardcover - Other Formats Published: August 1999 Annotation: The authors offer managers proven strategies for generating the group dynamics that lie at the heart of innovative thinking, including specific techniques for re-channeling the tensions of conflicting points of view into new ideas and alternative options. |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving - Business & Economics | Management - General - Business & Economics | Entrepreneurship |
| Dewey: 658.403 |
| LCCN: 99020608 |
| Physical Information: 0.98" H x 6.39" W x 9.5" (1.24 lbs) 242 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Where do the best creative ideas come from? Most managers assume that it's the readily identifiable creative types that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, The insights in the lively book could turbocharge your team (and maybe even your career). |