| The End of Marketing as We Know It Contributor(s): Zyman, Sergio (Author) |
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ISBN: 0887309836 ISBN-13: 9780887309830 Publisher: Harper Business OUR PRICE: $14.39 Product Type: Paperback - Other Formats Published: November 2000 Annotation: Visionary and roguish in approach, "The End of Marketing As We know It" captures a seismic shift in marketing from the master of the trade. "A wizard of marketing discloses his magic. No matter what your industry, you will benefit greatly from Sergio Zyman's out-of-the-box thinking and contemporary concepts".--Charles R. Schwab. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Industrial - Business & Economics | International - Marketing |
| Dewey: 658.8 |
| LCCN: 9926144 |
| Physical Information: 0.68" H x 5.42" W x 8.03" (0.55 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing today doesn't work. Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as:
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Contributor Bio(s): Zyman, Sergio: - Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the Wall Street Journal, the New York Times, and Fortune. He lives in Atlanta, Georgia. |