| Introduction to Innovation and Technology Transfer Contributor(s): Cooke, Ian (Author) |
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ISBN: 0890068321 ISBN-13: 9780890068328 Publisher: Artech House Publishers OUR PRICE: $88.35 Product Type: Hardcover Published: December 1995 Annotation: This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Industrial Technology - Business & Economics |
| Dewey: 658.57 |
| LCCN: 95048910 |
| Series: Artech House Technology Management and Professional Developm |
| Physical Information: 0.74" H x 6.37" W x 9.42" (1.13 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. |