| Successful Marketing Strategy for High-Tech Firms Revised Edition Contributor(s): Viardot, Eric (Author) |
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ISBN: 0890068542 ISBN-13: 9780890068540 Publisher: Artech House Publishers OUR PRICE: $101.65 Product Type: Hardcover - Other Formats Published: July 1998 Annotation: This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 620.006 |
| LCCN: 98019225 |
| Series: Artech House Technology Management and Professional Developm |
| Physical Information: 0.82" H x 6.26" W x 9.34" (1.13 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan. |