| Communication in Development Contributor(s): Casmir, Fred L. (Author) |
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ISBN: 0893916412 ISBN-13: 9780893916411 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: January 1991 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Development - Economic Development |
| Dewey: 338.9 |
| LCCN: 90-19861 |
| Series: Communication and Information Sciences |
| Physical Information: 0.81" H x 6.14" W x 9.21" (1.52 lbs) 368 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication. |