| Personality Traits in Professional Services Marketing Contributor(s): Wetizul, James B. (Author), Weitzul, James B. (Author) |
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ISBN: 0899308775 ISBN-13: 9780899308777 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: April 1994 Annotation: Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their "rainmakers," then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 650.1 |
| LCCN: 93041818 |
| Lexile Measure: 1250 |
| Physical Information: 0.5" H x 6.14" W x 9.21" (0.96 lbs) 184 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy. |