| Mobilize People for Marketing Success: Volume II: Mobilize People for Marketing Success Contributor(s): Stern, Gary J. (Author), Hyman, Vincent (Editor), Peterson, Rick (Illustrator) |
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ISBN: 0940069105 ISBN-13: 9780940069107 Publisher: Fieldstone Alliance OUR PRICE: $33.26 Product Type: Paperback - Other Formats Published: August 1997 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Nonprofit Organizations & Charities - General |
| Dewey: 658.8 |
| LCCN: 90083183 |
| Series: Marketing Workbook for Nonprofit Organizations |
| Physical Information: 0.62" H x 8.59" W x 10.78" (1.47 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. |
