| Changing the World Is the Only Fit Work for a Grown Man Contributor(s): Harrison, Steve (Author) |
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ISBN: 0957151500 ISBN-13: 9780957151505 Publisher: Adworld Press OUR PRICE: $18.04 Product Type: Paperback Published: February 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Biography & Autobiography | Business - Design | Graphic Arts - Advertising |
| Dewey: B |
| Physical Information: 0.48" H x 6" W x 9" (0.69 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times. |