| The Brand Beside The Brand: 10 Reasons to step from behind and stand beside the brand! Contributor(s): Shelby, Larita (Author) |
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ISBN: 0971202192 ISBN-13: 9780971202191 Publisher: Sb Media OUR PRICE: $13.49 Product Type: Paperback Published: December 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Physical Information: 0.32" H x 6" W x 9" (0.46 lbs) 148 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional. |
Contributor Bio(s): Shelby, Larita: - LaRita Shelby is a seasoned marketing & media professional with experience in advertising, branding, public relations and digital media. She is a former broadcaster for the Department of Defense, who has travelled to England, Africa, the Far East, Germany and the Caribbean Islands. LaRita has consulted several clients, including multi-millionaires who sought her guidance when developing their personal brands. LaRita graduated Summa Cum Laude from Touro University with a Masters in Media & Communication Psychology, and her undergrad degree is from Loyola Marymount. LaRita is a member of Sigma Gamma Rho Sorority and she currently works in business, education, entertainment & the arts. https: //touro.academia.edu/LaRitaShelby |
