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Sound Advice for Successful Writing is a compilation of principles and guidelines we have promoted in our writing workshops and books for over twenty-five years. In publishing this latest book, we offer you a straightforward guide to help you become more confident, competent, and creative in composing your e-mails, letters, and other forms of written communication.

All 18 chapters in Sound Advice for Successful Writing support the you viewpoint of writing, a writing philosophy we have strongly endorsed while working with companies and organizations throughout the United States and Mexico. When you employ the you viewpoint of writing, you continually place the focus of your correspondence on your readers and ensure they receive your messages in an un-derstandable and receptive manner.

In addition, each chapter in this book shows you how to concentrate on your main message throughout any writing piece and to express all of your thoughts, ideas, and con-victions succinctly and creatively. Sound Advice for Successful Writing further contains essential language skills advice and numerous illustrations to help you simplify your writing pieces so they are clear, concise, and conversational. By adapting these concepts and examples for your own pur-poses, you will not only be a proficient writer; you will also be one who truly projects a distinct writing voice in all of your correspondence.

This up-to-date writing guide is certain to enhance your writing-both in and outside of the workplace-with its many suggestions to attract and maintain your readers' interest in all of your e-mails, letters, and reports. Equally important, this book thoroughly reinforces the belief that conveying your unique personality and "talking" to your readers in everything you write are the best ways to con-nect with your reading audience whether at work, in school, or in your personal life. Such strategies also reas-sure your readers you are speaking directly to them in a positive and polished way, and that you sincerely want to establish a genuine rapport with them.

Quite simply, Sound Advice for Successful Writing contains so many writing ideas, tips, and methods that you will con-tinually use it to expand and enrich both your personal and professional correspondence. And, ultimately, this book will be your most practical and effective tool for making all of your writing come alive