| The Social Media Survival Guide for Nonprofits and Charitable Organizations Contributor(s): Madia, Sherrie Ann (Author) |
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ISBN: 098261859X ISBN-13: 9780982618592 Publisher: Basecamp Communications, LLC OUR PRICE: $24.70 Product Type: Hardcover - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | Nonprofit Organizations & Charities - General - Social Science | Philanthropy & Charity |
| Dewey: 361.706 |
| LCCN: 2011920913 |
| Physical Information: 0.63" H x 6" W x 9" (1.04 lbs) 214 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more " |