| Sequencing: Deciphering Your Company's DNA Contributor(s): Metzger, Michael (Author) |
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ISBN: 0982656602 ISBN-13: 9780982656600 Publisher: Game Changer Books LLC OUR PRICE: $17.05 Product Type: Paperback Published: April 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Workplace Culture |
| Physical Information: 0.46" H x 7.52" W x 9.25" (0.84 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Watson and Crick discovered the human DNA. What made the difference was deciphering it. Like the human body, every organization has a DNA. What will make the difference is not seeing it, but sequencing it. It's the key to long-term success at innovation. Sequencing, written by business consultant Michael Metzger, explores what is required for a company to develop a culture that promotes innovation for the long haul. Harvard's Clayton Christensen reports that few companies have the capacity to innovate. The more success a company achieves, the harder it is for the company to innovate. And yet the reality is that companies innovate or die. Metzger outlines the steps necessary to sustain innovation - the culture, conscience, and C-level leadership required. It begins by having an accurate assessment of human nature and reality. Institutional leaders ignore this book at their peril. |
