| Online Marketing for Professional Services Contributor(s): Frederiksen, Lee W. (Author), McVey, Sean T. (Author), Montgomery, Sylvia S. (Author) |
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ISBN: 0982881932 ISBN-13: 9780982881934 Publisher: Hinge OUR PRICE: $22.46 Product Type: Paperback Published: June 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | Marketing - Research - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.36" H x 5.98" W x 9.02" (0.52 lbs) 170 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses. |
