| Complexity Avalanche: Overcoming the Threat to Technology Adoption Contributor(s): Wood, J. B. (Author) |
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ISBN: 0984213007 ISBN-13: 9780984213009 Publisher: Point B Inc OUR PRICE: $22.46 Product Type: Hardcover Published: October 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - General - Business & Economics | Customer Relations |
| Dewey: 658.8 |
| LCCN: 2009908267 |
| Physical Information: 0.8" H x 6.2" W x 9.1" (1.05 lbs) 186 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed"one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation"actually measured by customers"may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology. |