| Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis Contributor(s): Winkler, Nick (Author) |
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ISBN: 0985789107 ISBN-13: 9780985789107 Publisher: Winkler Group OUR PRICE: $21.80 Product Type: Paperback Published: December 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Physical Information: 0.65" H x 5.98" W x 9.02" (0.94 lbs) 290 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Break Out Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM). Reinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell. Don't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today. |