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That Bad Review: How to Turn 1-Star Reviews into a 5-Star Business
Contributor(s): Easdown, Adrian (Author), Hunt, Jo, Bushnell, Kristy (Editor)
ISBN: 0987644017     ISBN-13: 9780987644015
Publisher: Adrian Easdown Pty Ltd
OUR PRICE:   $19.79  
Product Type: Paperback - Other Formats
Published: March 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Consumer Behavior - General
- Business & Economics | Customer Relations
- Business & Economics | Industries - Park & Recreation Management
Physical Information: 0.39" H x 5.83" W x 8.27" (0.50 lbs) 184 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Customers who love you vs those who don't

While a lot of business owners bury their head in the sand and ignore reviews, especially bad ones, Adrian took a different approach. Locked in the poorly written sentences and scathing critique he saw diamonds.
Through Adrian's book, business owners will learn to look at themselves first, to find out exactly why they are avoiding negative criticisms of their business.


With Adrian leading the way, you will learn:

  • - How to respond to bad reviews
  • - How to respond to facebook reviews
  • - How to manage trip advisor reviews
  • - When to delete bad reviews - why and why not
  • - How to understand your guests' motivations to review

If you want to leverage good reviews and bad ones to maximise your ability to connect positively with any customer who has concerns or feedback - read this book today
Adrian provides tips, stories, strategies, and guides that are practical and easily adopted, to help campground businesses, or parks and recreation managers holiday management to navigate through the modern world of hospitality and tourism.
So, if you're ready to maximize your businesses reviews and lock in those 5-star ratings, then this is the book for you.

Contributor Bio(s): Easdown, Adrian: - Adrian is a keynote speaker, author, podcaster and award-winning expert when it comes to helping businesses survive and thrive in the accommodation and tourism industries. His innovative forward-thinking approach helped to achieve consistent double-digit growth and yields across multiple businesses. Over the past six years, Adrian's focused his attention on helping others achieve similar results, working with businesses in the accommodation industry with multi-million dollar turnovers. Through Adrian's leadership and dedication, he and his clients have won numerous prestigious industry and business awards. Adrian realised early on that bad reviews were free assessments of his business, locked in the poorly written sentences he saw diamonds. Through Adrian's book, business owners will learn to look at themselves first, to find out exactly why they are avoiding negative criticisms of their business. With Adrian leading the way, you will learn how to see your guests as more than just bad reviews in waiting. He will show you how to spot their motivations and then leverage these to formulate responses that go to the heart of the guest's concerns. Adrian's mission is helping other accommodation owners replicate the success he has had in their own business and life. On Australia's first accommodation industry podcast, That Bad Review, he shares the stories of real industry people about how they get the job done, day in and day out. He wants to help you make sure that your clients are happy and that your team loves coming to work every day. Adrian is living proof you can build your profits year after year and get the results you have always dreamed about.