| Core Beliefs: Harnessing the Power Contributor(s): Burow, Peter (Author) |
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ISBN: 0992513537 ISBN-13: 9780992513535 Publisher: Neuropwer Group Pty Ltd OUR PRICE: $17.96 Product Type: Paperback Published: January 2012 |
| Additional Information |
| BISAC Categories: - Psychology | Cognitive Neuroscience & Cognitive Neuropsychology - Psychology | Personality |
| Physical Information: 0.25" H x 5.25" W x 8" (0.29 lbs) 118 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Core Beliefs are deep-seated perceptions that everyone has about the world in which we live, work and play. Core Beliefs impact how we think, feel and behave as well as how we interact with other people and our general view of the world. They influence everything we do from the type of car we buy and the sort of house we live in through to the life partner we choose. They also impact our work life, influencing every decision we make in whatever role we may fulfill. This book explains their formation and how to use them to communicate your message. Falling foul of these unconscious perceptual filters will result in your communication strategy being ineffective. The rules through which Core Beliefs are formed and how to use them are contained within this book. |
Contributor Bio(s): Burow, Peter: - Peter Burow is an expert in leadership development, transformational change management and employee engagement. He is internationally regarded as a trusted advisor and expert facilitator of senior executive teams looking to drive individual, team and organisational performance. Peter has an extensive client list, including international icons such as Emirates Airline, PricewaterhouseCoopers, BHP Billiton, Xerox, Genpact and Ajinomoto. Peter authored the ground breaking NeuroPower framework, a system which explains human behaviour through the integration of neuroscience, psychology and best practice management theory. Peter is the author of numerous books, Executive Chairman of the NeuroPower Group and a Partner of a number of consulting firms that specialize in applying neuroscience, performance psychology and cultural analysis to the challenges facing leadership teams at all levels of an organization. Peter is qualified in Business Communications, Neuroeconomics, Neurofeedback, NLP, Integral Coaching and has been awarded an honorary diploma by the Maya-Lenca people of El Salvador for his work in preserving their cultural history. |