| Media Literacy Contributor(s): Potter, W. James (Author) |
|
 |
ISBN: 1071814451 ISBN-13: 9781071814451 Publisher: Sage Publications, Inc OUR PRICE: $122.55 Product Type: Paperback - Other Formats Published: February 2021 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Social Science | Media Studies |
| Dewey: 302.230 |
| LCCN: 2020040323 |
| Physical Information: 0.7" H x 7.4" W x 9.1" (1.75 lbs) 504 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon. |