101 Social Media Tactics for Nonprofits: A Field Guide Contributor(s): Mathos, Melanie (Author), Norman, Chad (Author), Kanter, Beth (Foreword by) |
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ISBN: 1118106245 ISBN-13: 9781118106242 Publisher: Wiley OUR PRICE: $35.96 Product Type: Hardcover - Other Formats Published: February 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - General - Social Science | Media Studies |
Dewey: 302.23 |
LCCN: 2011039739 |
Physical Information: 0.8" H x 6.32" W x 9.26" (0.88 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives. |