Dethroning the King Contributor(s): Macintosh, Julie (Author) |
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ISBN: 1118157028 ISBN-13: 9781118157022 Publisher: Wiley OUR PRICE: $19.80 Product Type: Paperback - Other Formats Published: November 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Mergers & Acquisitions - Business & Economics | Industries - Food Industry |
Dewey: 338.836 |
Physical Information: 1.15" H x 6.36" W x 9.17" (1.11 lbs) 416 pages |
Themes: - Chronological Period - 21st Century |
Descriptions, Reviews, Etc. |
Publisher Description: How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.
From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound. |