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Advanced Business Analytics (S
Contributor(s): Isson, Jean-Paul (Author), Harriott, Jesse (Author)
ISBN: 1118370600     ISBN-13: 9781118370605
Publisher: Wiley
OUR PRICE:   $54.00  
Product Type: Hardcover - Other Formats
Published: October 2012
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Information Management
- Business & Economics | Decision Making & Problem Solving
Dewey: 658.403
LCCN: 2012026662
Series: Wiley & SAS Business
Physical Information: 1.4" H x 6.3" W x 9.1" (1.35 lbs) 416 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Plain English guidance for strategic business analytics and big data implementation

In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.

  • Provides the essential concept and framework to implement business analytics
  • Written clearly for a nontechnical audience
  • Filled with case studies across a variety of industries
  • Uniquely focuses on integrating multiple types of big data intelligence into your business

Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.