Business Gamification For Dummies Contributor(s): Duggan, Kris (Author), Shoup, Kate (Author) |
|
ISBN: 1118466934 ISBN-13: 9781118466933 Publisher: John Wiley & Sons OUR PRICE: $24.29 Product Type: Paperback - Other Formats Published: February 2013 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Consumer Behavior - General |
Dewey: 658.872 |
Series: For Dummies |
Physical Information: 0.76" H x 7.39" W x 9.24" (1.01 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. |