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Business Gamification For Dummies
Contributor(s): Duggan, Kris (Author), Shoup, Kate (Author)
ISBN: 1118466934     ISBN-13: 9781118466933
Publisher: John Wiley & Sons
OUR PRICE:   $24.29  
Product Type: Paperback - Other Formats
Published: February 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | E-commerce - Internet Marketing
- Business & Economics | Consumer Behavior - General
Dewey: 658.872
Series: For Dummies
Physical Information: 0.76" H x 7.39" W x 9.24" (1.01 lbs) 320 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
  • How to build a successful gamification program
  • How to entice and retain customers using gamification
  • How to drive employee behavior inside your organization
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.