Market Your Way to Growth Contributor(s): Kotler, Philip (Author) |
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ISBN: 111849640X ISBN-13: 9781118496404 Publisher: Wiley OUR PRICE: $22.46 Product Type: Hardcover - Other Formats Published: December 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Development - Business Development |
Dewey: 658.812 |
LCCN: 2012537270 |
Physical Information: 0.79" H x 6.39" W x 9.38" (0.92 lbs) 240 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
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