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92 Strategies for Marketing Planned Gifts
Contributor(s): Stevenson, Scott C. (Editor)
ISBN: 1118690451     ISBN-13: 9781118690451
Publisher: Jossey-Bass
OUR PRICE:   $66.45  
Product Type: Paperback - Other Formats
Published: May 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
Dewey: 658.152
Series: Major Gifts Report
Physical Information: 0.1" H x 8.5" W x 11" (0.31 lbs) 50 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.

Important topics covered include:

  • Strategies for promoting bequests
  • Incorporating planned giving into capital campaigns
  • Developing planned giving marketing plans
  • Acquiring testimonials
  • Identifying planned gift expectancies
  • Planning guidebooks
  • Attracting planned gifts
  • Life insurance gifts
  • Residual bequests
  • Preserving planned gift expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.