Limit this search to....

138 Ways to Generate New, First-Time Gifts
Contributor(s): Stevenson, Scott C. (Editor)
ISBN: 111869175X     ISBN-13: 9781118691755
Publisher: Jossey-Bass
OUR PRICE:   $66.45  
Product Type: Paperback - Other Formats
Published: May 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
- Business & Economics | Corporate Finance - General
Dewey: 658.15
Series: Major Gifts Report
Physical Information: 0.11" H x 8.5" W x 11" (0.32 lbs) 52 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

  • Motivating non-donors
  • Attracting first-time corporate donors
  • Annual giving strategies: Restricted gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing return on direct mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.