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Nonprofit Publications: What You Need to Know to Create Winning Publications
Contributor(s): Npcr (Author), Stevenson, Scott C. (Author), Stevenson, Scott C. (Editor)
ISBN: 1118691954     ISBN-13: 9781118691953
Publisher: John Wiley & Sons
OUR PRICE:   $80.70  
Product Type: Paperback - Other Formats
Published: March 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
- Business & Economics | Leadership
Dewey: 658.4
Series: Nonprofit Communications Report
Physical Information: 0.17" H x 8.5" W x 11" (0.48 lbs) 84 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

  • Useful policies, guidelines and publication procedures
  • How to produce quality annual reports
  • Advice on writing and editing copy
  • Tips for taking, managing and incorporating photos and images
  • Numerous layout and design ideas
  • Advantages of online publications
  • Outsourcing considerations
  • Evaluating publication effectiveness
  • Editorial calendars
  • Editorial evaluation
  • Increasing readership
  • Submission guidelines
  • Publication underwriting
  • Strategic partnerships
  • Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.