Profit & Purpose Contributor(s): Westaway, Kyle (Author) |
|
ISBN: 111870861X ISBN-13: 9781118708613 Publisher: Wiley OUR PRICE: $51.25 Product Type: Hardcover - Other Formats Published: September 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - General |
Dewey: 658.408 |
LCCN: 2014012682 |
Series: Wiley Nonprofit Authority |
Physical Information: 0.9" H x 6.1" W x 9" (0.90 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth - purpose can drive profits. But it's not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It's the future of business. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are:
Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success. |