Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics Contributor(s): Stubbs, Evan (Author) |
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ISBN: 111872464X ISBN-13: 9781118724644 Publisher: Wiley OUR PRICE: $54.00 Product Type: Hardcover - Other Formats Published: July 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Leadership |
Dewey: 658.401 |
LCCN: 2014007690 |
Series: Wiley and SAS Business |
Physical Information: 0.89" H x 6.08" W x 9.54" (0.98 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.
Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed. |