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Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
Contributor(s): DiMarco, John (Author)
ISBN: 1119118875     ISBN-13: 9781119118879
Publisher: Wiley-Blackwell
OUR PRICE:   $41.75  
Product Type: Paperback - Other Formats
Published: April 2017
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Design | Graphic Arts - Advertising
- Business & Economics | Marketing - General
Dewey: 658.8
LCCN: 2017448200
Physical Information: 0.5" H x 7.5" W x 9.7" (0.90 lbs) 216 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors