Limit this search to....

Adobe Analytics for Dummies
Contributor(s): Karlins, David (Author), Matisoff, Eric (Author)
ISBN: 1119446082     ISBN-13: 9781119446088
Publisher: For Dummies
OUR PRICE:   $26.99  
Product Type: Paperback - Other Formats
Published: April 2019
Qty:
Additional Information
BISAC Categories:
- Computers | Databases - Data Mining
- Business & Economics | Consumer Behavior - General
- Business & Economics | E-commerce - Internet Marketing
Dewey: 006.312
LCCN: 2019932875
Series: For Dummies (Computers)
Physical Information: 1" H x 7.3" W x 9.2" (1.25 lbs) 400 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Use Adobe Analytics as a marketer --not a programmer

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

  • Evaluate your marketing strategies and campaigns
  • Explore implementation fundamentals and report architecture
  • Apply Adobe Analytics to multiple sources
  • Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.