The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience Contributor(s): Olson, Todd (Author) |
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ISBN: 1119660874 ISBN-13: 9781119660873 Publisher: Wiley OUR PRICE: $31.50 Product Type: Hardcover - Other Formats Published: September 2020 |
Additional Information |
BISAC Categories: - Design | Product - Business & Economics | Organizational Development - Business & Economics | Development - General |
Physical Information: 0.8" H x 6.3" W x 9.1" (0.95 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:
The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo--a SaaS company and innovator in building software for digital product teams. The book reflects the author's passion and dedication for sharing what it takes to build great products. |