| Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems Contributor(s): Lewrick, Michael (Author) |
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ISBN: 1119815150 ISBN-13: 9781119815150 Publisher: Wiley OUR PRICE: $31.50 Product Type: Paperback - Other Formats Published: March 2022 |
| Additional Information |
| BISAC Categories: - Design | Product - Business & Economics | Entrepreneurship - Business & Economics | Management - General |
| Physical Information: 0.9" H x 9.5" W x 7.4" (1.90 lbs) 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Designing and marketing great products and services is no longer enough for businesses to succeed. Digital business models and in particular, business ecosystems, are replacing the traditional understanding of product-focused business models. By 2030, more than 30% of global sales will be generated in business ecosystems. For companies, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products. Thinking for Business Growth explains the next step beyond design thinkingÂdesigning for new business models and business ecosystems |