Making Telecoms Work: From Technical Innovation to Commercial Success Contributor(s): Varrall, Geoff (Author) |
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ISBN: 1119976413 ISBN-13: 9781119976417 Publisher: Wiley OUR PRICE: $94.00 Product Type: Hardcover - Other Formats Published: April 2012 |
Additional Information |
BISAC Categories: - Technology & Engineering | Telecommunications - Business & Economics | Industries - Media & Communications |
Dewey: 621.384 |
LCCN: 2011038098 |
Physical Information: 1.1" H x 6.8" W x 9.8" (1.90 lbs) 432 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry's future.
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