| Consumer Behavior: Perspectives, Findings and Explanations 2012 Edition Contributor(s): O'Shaughnessy, John (Author) |
|
 |
ISBN: 1137003766 ISBN-13: 9781137003768 Publisher: Red Globe Press OUR PRICE: $58.36 Product Type: Paperback Published: December 2012 |
| Additional Information |
| BISAC Categories: - Psychology | Applied Psychology - Business & Economics | Consumer Behavior - General - Business & Economics | Decision Making & Problem Solving |
| Dewey: 658.834 |
| LCCN: 2012036866 |
| Physical Information: 0.9" H x 6.1" W x 9.1" (1.75 lbs) 536 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. |
