| Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century 2009 Edition Contributor(s): Sutton, D. (Author) |
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ISBN: 1137021004 ISBN-13: 9781137021007 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: August 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Advertising & Promotion |
| Dewey: 659.109 |
| Physical Information: 0.56" H x 5.62" W x 8.48" (0.62 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
