| Hit Brands: How Music Builds Value for the World's Smartest Brands 2013 Edition Contributor(s): Jackson, D. (Author), Jankovich, R. (Author), Sheinkop, E. (Author) |
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ISBN: 1137271477 ISBN-13: 9781137271471 Publisher: Palgrave MacMillan OUR PRICE: $66.49 Product Type: Hardcover - Other Formats Published: October 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Music | Business Aspects |
| Dewey: 659.120 |
| LCCN: 2014000453 |
| Physical Information: 0.7" H x 5.7" W x 9.8" (0.95 lbs) 201 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. |