| Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets 2013 Edition Contributor(s): Rajagopal (Author) |
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ISBN: 113728191X ISBN-13: 9781137281913 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: September 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 658.872 |
| LCCN: 2013029249 |
| Physical Information: 0.9" H x 5.6" W x 8.5" (1.14 lbs) 278 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. |
