| Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience 2013 Edition Contributor(s): Kusume, Y. (Author), Gridley, N. (Author) |
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ISBN: 1137369000 ISBN-13: 9781137369000 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: November 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - Multilevel - Business & Economics | Strategic Planning |
| Dewey: 658.575 |
| LCCN: 2014000437 |
| Physical Information: 1" H x 5.7" W x 8.6" (0.95 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. |