| International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines 2013 Edition Contributor(s): Arora, A. (Editor) |
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ISBN: 1137379073 ISBN-13: 9781137379078 Publisher: Palgrave Pivot OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: July 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Economics - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 337 |
| LCCN: 2013370979 |
| Series: International Marketing and Management Research |
| Physical Information: 0.44" H x 5.5" W x 8.5" (0.68 lbs) 108 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing. |