| A Sociology of the World Rally Championship: History, Identity, Memories and Place 2014 Edition Contributor(s): Naess, H. (Author) |
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ISBN: 1137405430 ISBN-13: 9781137405432 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Automobile Industry - History | Social History - Social Science | Sociology - General |
| Dewey: 796.72 |
| LCCN: 2014021092 |
| Physical Information: 0.9" H x 5.6" W x 8.5" (1.10 lbs) 260 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress. |