| Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity 2015 Edition Contributor(s): Petrakis, Panagiotis E. (Author), Konstantakopoulou, D. (Author) |
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ISBN: 1137460784 ISBN-13: 9781137460783 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: July 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving - Business & Economics | Entrepreneurship - Business & Economics | Strategic Planning |
| Dewey: 658.403 |
| LCCN: 2015001640 |
| Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurs |
| Physical Information: 0.56" H x 5.5" W x 8.5" (0.92 lbs) 219 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability. |
