| Scaling the Tail: Managing Profitable Growth in Emerging Markets 2015 Edition Contributor(s): Park, Seung Ho (Author), Ungson, Gerardo R. (Author), Cosgrove, Andrew (Author) |
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ISBN: 1137543531 ISBN-13: 9781137543530 Publisher: Palgrave Pivot OUR PRICE: $52.24 Product Type: Hardcover Published: August 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | International - Marketing - Business & Economics | Strategic Planning |
| Dewey: 050 |
| Physical Information: 0.44" H x 5.5" W x 8.5" (0.78 lbs) 163 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |