| Political Branding Strategies: Campaigning and Governing in Australian Politics 2015 Edition Contributor(s): Downer, Lorann (Author) |
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ISBN: 1137580283 ISBN-13: 9781137580283 Publisher: Palgrave MacMillan OUR PRICE: $56.99 Product Type: Hardcover - Other Formats Published: December 2015 |
| Additional Information |
| BISAC Categories: - Science - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 050 |
| LCCN: 2016449360 |
| Series: Palgrave Studies in Political Marketing and Management |
| Physical Information: 0.5" H x 5.5" W x 8.5" (0.77 lbs) 146 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. |
