| Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project Contributor(s): Midler, Christophe (Author), Jullien, Bernard (Author), Lung, Yannick (Author) |
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ISBN: 1138037206 ISBN-13: 9781138037205 Publisher: Auerbach Publications OUR PRICE: $71.20 Product Type: Hardcover - Other Formats Published: May 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science - Business & Economics | Project Management - Technology & Engineering | Engineering (general) |
| Dewey: 338.762 |
| LCCN: 2017019744 |
| Physical Information: 0.6" H x 6.1" W x 9.3" (2.65 lbs) 178 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation. |
