| International Cases in Tourism Management Contributor(s): Horner, Susan (Author), Swarbrooke, John (Author) |
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ISBN: 1138144495 ISBN-13: 9781138144491 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 338.479 |
| Physical Information: (1.67 lbs) 410 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. |