International Cultural Tourism Contributor(s): Leslie, David (Author), Sigala, Marianna (Author) |
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ISBN: 1138169552 ISBN-13: 9781138169555 Publisher: Routledge OUR PRICE: $209.00 Product Type: Hardcover - Other Formats Published: February 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Management - General - Business & Economics | Industries - Hospitality, Travel & Tourism |
Dewey: 338.479 |
Physical Information: 0.63" H x 6.14" W x 9.21" (1.21 lbs) 264 pages |
Descriptions, Reviews, Etc. |
Publisher Description: International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research |